Thursday, July 22, 2010

Hawaiian advertisement name?

i have to make an advertisement for school and i'm making mine a hawaiian sun tan lotion.





but i need a name?


everyone heard of the suntan lotion brand hawaiian tropic?


well i need something along the lines of that, it needs to be an appealing name that would make you obviously want to buy the lotion.








thankyou!

Hawaiian advertisement name?
Hawaii's Best


Hawaiian Natural


Hawaii Protection


Hawaii Natural


Island Screen


Island Cover


Island Skin


(and now my best answer)


SunScrene





Hawaiian Tropic is a terrible brand name. It says nothing about its product. Hawaiian Tropic could be a pineapple, a hotel, a street in Honolulu, a volcano or an airline shuttle. You are familiar with it only because the trademark owner spent hundreds of millions of dollars burning that trademark for a suntan lotion into your brain.





"Just Do It" is an incredibly successful slogan, but only because someone spent hundreds of millions of dollars promoting it.





"SunScrene" has many advantages:


1. It describes your product.


2. It can be trademarked. You cannot trademark sunscreen. It's too generic. But a misspelling like SunScrene can be trademarked because no one else has done so. (I think ... I did NOT check this out at the US Trademark web site). Nobody would confuse your trademark with a pineapple.


3. You could also call it Hawaiian SunScrene if you want. Or Mexican SunScrene, or Bermuda SunScrene, etc.


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